Skills
Operations - Revenue / Marketing / General
Data Analysis & Reporting
Management & Leadership
Lifecycle Management
Customer Retention
CRM Automation & Strategy
HubSpot Optimization
B2B & B2C Communications
Education
University of Arkansas
BA Human Environmental Science
Senior Year Honor Roll student
Experience
Marketing Systems Management
Oversee the day-to-day operations of marketing technology platforms (CRMs, email automation, analytics, and marketing automation tools) to ensure optimal performance, data integrity, and integration with other business systems.
Campaign Execution & Optimization
— Manage and streamline the end-to-end campaign process, from planning and execution to performance tracking and reporting.
— Use data and analytics to optimize campaign effectiveness and drive continuous improvement.
Data Strategy & Reporting
— Define and manage the marketing data strategy, ensuring clean, accurate data is captured and leveraged to drive insights.
— Provide regular reporting and performance analysis to leadership and key stakeholders.
Process Improvement & Scalability
Identify and implement process improvements to enhance marketing team efficiency, scalability, and execution across campaigns, projects, and initiatives.
Cross-Functional Collaboration
— Partner with Revenue Operations, Marketing, Sales, and IT teams to align on goals, integrate marketing initiatives, and ensure smooth operations.
— Work closely with stakeholders to drive alignment and address any operational challenges.
Budget Management
Assist in the management of the marketing operations budget, ensuring cost-effective use of resources and tools to maximize campaign impact.
Market Research & Trends
Stay up-to-date with the latest trends in marketing technology, data analytics, and operations to ensure our team is always leveraging best practices and emerging tools.
Operational Leadership
— Spearhead cross-functional projects to optimize marketing processes, increase operational efficiencies, and enhance the customer experience.
— Lead and mentor a high-performing team to execute marketing campaigns with precision and efficiency.
Process Optimization
— Create and maintain marketing automation workflows, email campaigns, and lead scoring models to support lead generation, nurturing, and conversion.
— Develop and implement marketing operations strategies that align with overall business objectives.
Technology Management
— Manage the marketing technology stack, including marketing automation platforms, CRM systems, and analytics tools, to ensure seamless integration and optimal performance.
— Collaborate with alternate teams to integrate marketing systems and platforms to ensure data integrity and accuracy.
Data Analytics & Reporting
— Lead the development and execution of a data management strategy that continually results in improved data accuracy, increased visibility into marketing performance, and enhanced data-driven decision-making across the organization.
— Develop and implement robust reporting mechanisms to measure the effectiveness of marketing campaigns.
Budget Management
— Work closely with the finance team to develop and manage the marketing budget, tools, and subscriptions.
— Ensure efficient allocation of resources to achieve marketing goals.
Cross-Functional Collaboration
— Foster strong relationships with Sales, Product, Customer Success, and other relevant teams to develop and implement customer journey maps and touchpoints that support customer acquisition, engagement, and retention.
— Collaborate with sales operations to optimize lead-to-revenue processes.
— Analyze current marketing initiatives to measure effectiveness and potential for improvement, and oversee the creation and implementation of new initiatives based on business needs.
— Maintain work process flows by coordinating information and requirements with related operational departments; participating with and providing resources to business improvement teams.
— Implement and manage marketing operations with the main focus of enabling efficient lead scoring, campaign tracking, lead management, database health, targeting, segmentation strategies, and alignment with sales initiatives.
— Manage and report on various marketing programs that range from content marketing to targeted outbound programs such as calls-to-action, template designs, and content used in email sends, landing pages, and advertisements.
— Keep management and clients informed by preparing reports, making presentations, interpreting information, and making optimization recommendations.
— Market services by developing and implementing marketing and advertising campaigns, tracking sales data, maintaining databases and promotional materials inventory, and preparing reports.
— Plan corporate events, meetings, and trade shows by identifying and coordinating requirements, establishing contacts, developing schedules and assignments, and coordinating mailing lists.
— Social media management and optimization through programs such as Hootsuite, Canva Pro, LinkedIn Sales Navigator, and Facebook Ad Manager.
— Support sales staff by providing account analyses and service information, and relaying customer service requests.
— Maintain department budget by collecting, analyzing, and summarizing sales and expenses data.
Social Media Manager
Sarah Social
Mar 2015 - Feb 2019
— Content creation and curation for blog posts and marketing emails.
— Writing, editing, and digital design of blog posts and marketing emails.
— Track marketing email efficiency through programs such as MailChimp, Constant Contact, and HubSpot.
— Social media management and optimization through programs such as WordPress, Canva Pro, and Facebook Ad Manager.
— Lead generation and data processing through programs such as HubSpot and Google Analytics.
References
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First Byte
(713) 578 - 0634
Former director
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(210) 739 - 4686
Former director
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Netsync Network Solutions
ssellers@netsync.com
Former director
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The Wilson Law Group
kmorrison@thewilsonlawfirm.com
Former director
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Bigleaf Networks
(832) 297 - 9569
Former coworker
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WebPros
kristymapp@icloud.com
Former coworker