Job Leveling Framework
Skills Used
Functional Design and Strategic Thinking
Research and Benchmarking
Project Management, Change Management, and Stakeholder Engagement
My Role
Creating a job leveling framework for the marketing department was essential to establish a structured and transparent system for managing roles and responsibilities within the team. As the core strategist for this project, I wanted to design this framework to serve several crucial purposes:
Clarity in Roles and Responsibilities: By defining distinct job levels, the framework provides clear guidelines on the expectations and responsibilities associated with each position in the marketing department. This clarity helps employees understand their roles, fostering a sense of direction and purpose.
Career Progression and Development: The job leveling framework enables employees to see a clear career progression path within the marketing department. This transparency is crucial for employee motivation and retention, as it demonstrates the organization's commitment to recognizing and rewarding professional growth.
Consistent Performance Evaluation: With predefined job levels, performance evaluations become more consistent and objective. Supervisors and team members can assess performance based on predetermined criteria for each level, ensuring fair and transparent evaluations.
Talent Acquisition and Recruitment: The framework aids in recruiting by providing a standardized approach to assessing candidates' skills and experience. It helps align job requirements with the appropriate level, ensuring that the right talent is hired for specific roles.
Compensation Structure: Job leveling facilitates the development of a fair and competitive compensation structure. By aligning each level with a corresponding salary range, the organization can ensure that employees are fairly compensated based on their skills, experience, and responsibilities.
Resource Allocation and Team Structure: The framework assists in optimizing resource allocation and team structure. It allows leaders to identify skill gaps and redundancies within the marketing department, enabling more informed decisions about hiring, training, or redistributing responsibilities.
Adaptability to Growth and Change: As the organization evolves, the job leveling framework provides a flexible structure that can be adapted to accommodate new roles, technologies, and industry trends. This adaptability ensures that the marketing department remains agile and well-aligned with the company's strategic objectives.
Structure
As there are multiple pillars within the WebPros marketing department and each comes with their own set of responsibilities, it made the most sense to divide this out beyond a single framework used for the entire department at once. However, the framework used for each pillar follows the same general structure:
Framework
Revenue Operations
Individual Contributor Track
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Mastery
Demonstrates a foundational understanding of revenue operations processes and tools, such as HubSpot and Salesforce.
Seeks continuous learning opportunities to enhance skills in analytics.
Gains proficiency in using related software and technologies.
Team Success
Collaborates effectively within the revenue operations team to achieve shared goals.
Participates actively in team meetings and contributes ideas and insights.
Demonstrates a willingness to support team members in achieving collective objectives.
Business Impact
Contributes to improving revenue org’s data efficiency and accuracy.
Demonstrates an awareness of how individual contributions impact the overall revenue operations function.
Customer Impact
Ensures customer data accuracy through attention to detail.
Supports customer-centric initiatives through accurate and timely processing.
Engages with the RevOrg team to address basic inquiries.
Continuous Improvement
Proactively identifies areas for process optimization and efficiency gains.
Participates in training programs to stay updated on industry best practices.
Adapts to changes in revenue operations processes and technologies.
Accountability
Takes responsibility for individual tasks and meets deadlines.
Seeks feedback to improve performance and skills.
Maintains a high level of accuracy and attention to detail.
Altruism
Willingly supports team members in achieving their goals.
Shares knowledge with peers to facilitate learning within the team.
Demonstrates a positive and collaborative attitude.
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Mastery
Builds advanced expertise in revenue operations, demonstrating a deep understanding of systems and processes.
Seeks advanced certifications and training in revenue analytics and operations.
Develops specialized skills in using advanced related software.
Team Success
Plays a key role in cross-functional collaboration to enhance revenue operations performance.
Mentors Level I team members and shares best practices.
Collaborates with other departments to improve overall organizational efficiency.
Business Impact
Implements improvements in revenue operations processes resulting in measurable impact.
Analyzes data to provide insights for strategic decision-making.
Demonstrates an understanding of the broader impact of revenue operations on the organization.
Customer Impact
Contributes to customer satisfaction through accurate revenue data processes.
Engages with customer feedback to identify areas for improvement.
Collaborates with the RevOrg team to address more complex inquiries.
Continuous Improvement
Actively seeks opportunities for process refinement and automation.
Drives personal and team-level initiatives to enhance efficiency.
Stays informed about emerging trends and technologies in revenue operations.
Accountability
Takes ownership of projects, ensuring successful completion.
Demonstrates a high level of accountability for individual and team results.
Collaborates with team members to set and achieve collective goals.
Altruism
Mentors Level I team members and shares expertise with the team.
Actively contributes to the professional development of peers.
Participates in knowledge-sharing initiatives within the organization.
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Mastery
Possesses expert-level knowledge of revenue operations and industry best practices.
Serves as a go-to resource for more complex revenue org related inquiries and problem-solving.
Engages in continuous learning, contributing to industry publications or presenting at conferences.
Team Success
Leads initiatives to drive revenue growth and efficiency across departments.
Provides mentorship to Level I & II team members, fostering skill development.
Collaborates with cross-functional teams to optimize revenue processes.
Business Impact
Drives significant improvements in revenue operations processes that positively impact the bottom line.
Analyzes and interprets complex revenue data to inform strategic decision-making.
Contributes to the development and execution of strategic revenue initiatives.
Customer Impact
Champions customer-centric revenue data strategies and ensures a positive customer experience.
Collaborates with customer-facing teams to address complex customer inquiries.
Advocates for initiatives that enhance the overall customer journey.
Continuous Improvement
Drives innovation and implements transformative changes in revenue operations.
Identifies and evaluates emerging technologies to enhance revenue data processes.
Actively participates in industry forums and networks to stay abreast of trends.
Accountability
Manages complex projects and initiatives with a focus on results.
Takes ownership of challenging and high-impact revenue operations initiatives.
Collaborates with leadership to set and achieve revenue targets.
Altruism
Actively contributes to the professional development of the team.
Shares insights and expertise with peers and Level I & II team members.
Engages in mentorship programs to support the growth of others.
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Mastery
Recognized industry expert, shaping revenue org’s strategy and guiding the organization in data-related matters.
Establishes the organization as a leader in revenue operations innovation.
Team Success
Builds and leads a high-performing revenue operations team.
Develops a strategic roadmap for the team aligned with organizational goals.
Fosters a culture of collaboration, innovation, and continuous learning.
Business Impact
Defines and executes strategies that significantly impact organizational success.
Collaborates with leadership to align revenue goals with overall business strategy.
Guides the organization through revenue initiatives with a long-term vision.
Customer Impact
Ensures a seamless customer journey through revenue operations-focused initiatives.
Collaborates with customer-facing departments to exceed customer expectations.
Advocates for customer-centric approaches in shaping revenue data strategies.
Continuous Improvement
Drives a culture of continuous innovation and adapts to evolving market conditions.
Guides the organization in adopting cutting-edge technologies for revenue optimization.
Evaluates and implements transformative changes in revenue data processes.
Accountability
Accountable for targets and overall revenue operations success.
Establishes and monitors KPIs for the revenue operations function.
Presents strategic plans, performance updates, and recommendations to executive leadership.
Altruism
Actively contributes to the development of revenue professionals across the organization.
Mentors and coaches mid-level and senior revenue professionals.
Represents the organization in industry forums, building relationships and partnerships.
People Management Track
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Mastery
Demonstrates deep understanding of revenue operations practices and technologies.
Exhibits proficiency in managing and optimizing revenue processes.
Develops expertise in team management and leadership skills.
Recognized industry expert, shaping revenue org’s strategy and guiding the organization in related matters.
Team Success
Builds a collaborative and motivated team environment.
Encourages knowledge sharing and cross-functional collaboration.
Ensures team members are aligned with revenue objectives.
Business Impact
Implements tactical initiatives to improve revenue efficiency.
Monitors team performance against KPIs and adjusts strategies accordingly.
Contributes to the achievement of revenue targets at the team level.
Defines and executes revenue strategies that significantly impact organizational success.
Customer Impact
Aligns team efforts with a customer-centric approach to enhance customer experience.
Ensures a seamless customer journey through revenue-focused initiatives.
Continuous Improvement
Drives a culture of continuous innovation and adapts to evolving market conditions.
Identifies and implements process improvements in collaboration with the team.
Actively seeks opportunities for automation and efficiency gains.
Responds proactively to changes in revenue processes and technologies.
Accountability
Takes ownership of team deliverables and outcomes, including timeliness and completion of tasks.
Holds team members accountable for individual and collective performance.
Accountable for revenue org’s targets and overall revenue operations success.
Altruism
Actively supports the professional development of team members.
Shares knowledge and provides mentorship within the team.
Fosters a positive and collaborative team culture.
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Mastery
Demonstrates expert-level knowledge of revenue operations principles.
Keeps abreast of industry trends and best practices.
Applies advanced problem-solving skills to complex revenue org’s challenges.
Team Success
Leads and mentors team managers to foster leadership skills.
Promotes a culture of innovation and continuous learning.
Coordinates efforts across multiple teams to achieve common goals.
Business Impact
Develops and executes strategic initiatives to drive revenue growth.
Implements scalable processes to accommodate organizational expansion.
Tracks and reports on the overall impact of revenue-related strategies.
Customer Impact
Advocates for customer-centric approaches in revenue strategies.
Collaborates with customer-facing teams to gather feedback and insights.
Ensures revenue operations activities enhance the overall customer experience.
Continuous Improvement
Leads transformative changes in revenue processes and technologies.
Drives innovation in response to evolving market conditions.
Champions the adoption of cutting-edge tools to enhance efficiency.
Accountability
Takes ownership of achieving revenue targets at the organizational level.
Establishes and monitors KPIs to assess the performance of revenue teams.
Presents regular updates and reports on revenue performance to leadership.
Altruism
Mentors team managers and provides guidance on leadership development.
Shares experiences and insights with peers and junior leaders.
Actively contributes to the development of a strong leadership pipeline.
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Mastery
Recognized as an industry thought leader in revenue operations.
Engages in continuous learning to stay ahead of emerging trends.
Advises executive leadership on revenue operations related industry developments.
Team Success
Builds and leads multiple revenue operations team members.
Ensures alignment of team objectives with the organization's strategic goals.
Promotes a culture of collaboration, innovation, and high performance.
Business Impact
Defines and executes comprehensive strategies.
Collaborates with executive leadership to align revenue goals with overall organizational success.
Identifies and addresses potential roadblocks to revenue growth.
Customer Impact
Advocates for customer-centric revenue initiatives at the organizational level.
Collaborates with customer-facing departments to enhance overall customer experience.
Monitors customer feedback and adjusts strategies to meet customer expectations.
Continuous Improvement
Drives a culture of innovation and fosters a mindset of continuous improvement.
Guides the organization through transformative changes in revenue processes.
Implements cutting-edge technologies to stay ahead of industry standards.
Accountability
Takes ultimate responsibility for the success of revenue operations across the organization.
Sets and monitors KPIs for revenue teams.
Presents comprehensive reports on revenue performance to the executive team and stakeholders.
Altruism
Actively contributes to the professional development of revenue leaders and managers.
Mentors and coaches mid-level and senior revenue professionals.
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Mastery
Serves as a visionary leader, shaping the future of revenue operations and the Revenue Org.
Establishes the organization as a leader in revenue management within the industry.
Influences industry standards through active participation in thought leadership.
Team Success
Leads and inspires a large, geographically dispersed revenue operations organization.
Develops a strong leadership team to oversee various aspects of revenue operations.
Cultivates a culture of excellence, innovation, and high employee engagement.
Business Impact
Defines and executes a holistic revenue strategy that drives sustained growth.
Collaborates with executive leadership to align revenue objectives with overall business goals.
Ensures that revenue operations contribute significantly to the organization's bottom line.
Customer Impact
Ensures a seamless and exceptional customer experience through revenue initiatives.
Collaborates with customer-facing departments to understand and exceed customer expectations.
Champions initiatives that enhance the overall customer journey and satisfaction.
Continuous Improvement
Guides the organization through continuous innovation and adaptation to market changes.
Anticipates industry trends and positions the organization at the forefront of revenue management.
Drives the adoption of emerging technologies to enhance revenue operations.
Accountability
Takes ultimate accountability for achieving revenue targets and influencing overall organizational success.
Establishes and monitors key performance indicators for the entire revenue operations function.
Presents strategic plans, performance updates, and recommendations to the executive board.
Altruism
Mentors and develops revenue leaders, contributing to the growth of revenue professionals industry-wide.
Represents the organization in industry forums, building relationships and partnerships.
Actively contributes to the development of revenue professionals through mentorship programs and initiatives.
Brand & Communications
Individual Contributor Track
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Mastery: Demonstrates basic understanding of brand guidelines, design principles, and design and communication tools.
Team Success: Supports specific design and communications projects, assisting team members as needed.
Business Impact: Executes tasks that contribute to maintaining brand consistency in design and communications.
Customer Impact: Begins to understand user needs and integrates brand messaging effectively.
Continuous Improvement: Seeks feedback on design and communications work, making basic improvements. Continues to learn and engage in more projects, always seeking professional growth.
Accountability: Takes ownership of assigned tasks, delivering work that aligns with brand standards in their specific responsibility.
Altruism: Collaborates with team members, contributing ideas and support for projects.
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Mastery: Develops specialized skills in design and communications, utilizing advanced tools and adhering to brand standards.
Team Success: Plays a significant role in design and communications projects, ensuring adherence to brand guidelines.
Business Impact: Executes complex design and communications tasks, contributing to brand recognition, reach and customer engagement. Contributes to business impact within their specific role.
Customer Impact: Delivers work that aligns with user needs and effectively communicates brand messages, reaching the goal of what the customer wants from our products and executing on required brand messages.
Continuous Improvement: Actively seeks feedback to improve design and communications work, enhances brand impact, and actively gives ideas for their initiatives.
Accountability: Takes ownership of their specific projects, ensuring high-quality deliverables that meet brand standards. Works independently to accomplish excellence in their project, including coming up with ideas to present.
Altruism: Mentors junior team members, sharing knowledge of brand guidelines and best practices.
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Mastery: Demonstrates advanced skills in design and communications, setting standards for the team and leveraging tools effectively for innovation.
Team Success: Leads design and communications projects, ensuring brand consistency and high-quality work.
Business Impact: Drives design and communications strategies that align with brand objectives, impacting business growth. Leads projects that elevate brand recognition, reach and customer engagement.
Customer Impact: Anticipates user needs as well as what we want customers to think about our products. Creates work that communicates that the company is innovative, delivering value to our partners through our products and education. Delivers innovative design and communications solutions that resonate with customers.
Continuous Improvement: Leads initiatives to improve design and communications processes, improving brand impact.
Accountability: Takes responsibility for multiple project outcomes, ensuring they meet brand standards (brand consistency, equity, and sentiment) and objectives. Acts as a gatekeeper for brand communications, including internal communications from the company to employees, as well as all external facing communications channels and relationship management with our media and media partners.
Altruism: Fosters a collaborative environment, sharing expertise in design and communications and mentoring team members to elevate the team's work.
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Mastery: Sets industry benchmarks for design and communications, introduces innovation to bring teams to new levels of excellence and leveraging cutting-edge tools and processes for competitive advantage.
Team Success: Leads multiple design and communications projects, ensuring cross-functional collaboration and brand consistency. Steps into undefined areas and defines them for the team, with a wider scope to search for ways to improve team success.
Business Impact: Contributes to brand recognition and customer engagement, playing a strategic role in actively pursuing solutions to accomplish those KPIs. Shapes design and communications strategies that drive brand growth and market impact.
Customer Impact: Builds strong customer relationships through impactful design and communications. Shapes the message of what the customer should think about the company.
Continuous Improvement: Drives innovation in design and communications processes, setting the bar for brand excellence.
Accountability: Takes responsibility for multiple project outcomes, ensuring they meet brand standards (brand consistency, equity, and sentiment) and objectives. Acts as a gatekeeper for brand communications, including internal communications from the company to employees, as well as all external facing communications channels and relationship management with our media and media partners. Must think multi-brand and multi-project for the entire company and what is good for the company, even if it means making decisions for the sake of a higher goal.
Altruism: Acts as a mentor and coach, inspiring the team to excel in design and communications, and fostering a culture of continuous improvement and support.
People Management Track
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Mastery: Sets industry benchmarks for design and communications, introduces innovation to bring teams to new levels of excellence and leveraging cutting-edge tools and processes for competitive advantage. Also manages a team and still contributes to a specialty.
Team Success: Builds high-performing design or communications teams, driving success in multiple projects and campaigns, cross-functionally.
Business Impact: Shapes design and communications strategies that drive brand growth and market impact by coordinating a team of specialists.
Customer Impact: Builds strong customer relationships through impactful design and communications. Shape the message of what the customer should think about the company.
Continuous Improvement: Drives innovation in design and communications processes, setting the bar for brand excellence. Motivates and inspires the team to continually innovate on multiple projects and campaigns.
Accountability: Accountable for the success of design and communications teams, ensuring they meet brand objectives. Fosters a culture of collaboration and accountability.
Altruism: Acts as a mentor and coach, inspiring the team to excel in design and communications, and fostering a culture of continuous improvement, collaboration, and accountability.
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Mastery: Sets industry benchmarks for design and communications, leading teams to new levels of excellence and utilizing tools for strategic decision-making and brand management. Also manages a larger team and sometimes contributes to a specialty.
Team Success: Builds high-performing design or communications teams, driving success in multiple projects and campaigns, cross-functionally.
Business Impact: Shapes design and communications strategies that drive brand success and market leadership by coordinating a larger team of specialists.
Customer Impact: Builds strong customer relationships through impactful design and communications. Shape the message of what the customer should think about the company.
Continuous Improvement: Drives innovation in design and communications processes, setting the bar for brand excellence. Motivates and inspires the team to continually innovate on multiple brands at a global level.
Accountability: Accountable for the success of design and communications teams, ensuring they meet brand objectives. Supports a culture of collaboration and accountability.
Altruism: Acts as a mentor and coach, inspiring the team to excel in design and communications, and supports a culture of continuous improvement, collaboration, and accountability. Provides business acumen for their specialty.
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Mastery: Recognized as a thought leader in design and communications, setting global standards and leveraging tools for strategic brand positioning and market differentiation. Manages multiple teams, including department budgets, and identifies and executes on people related topics.
Team Success: Sets the strategic direction for design and communications department, driving organizational success and brand recognition.
Business Impact: Defines design and communications strategies that drive brand success and market leadership by coordinating the whole department/function.
Customer Impact: Defines customer experiences through exceptional design and communications, driving customer advocacy.
Continuous Improvement: Leads initiatives to drive innovation and excellence in design and communications, fostering a culture of continuous improvement at the global level and actively seeking out and implementing industry best practices to enhance our brand's impact.
Accountability: Accountable for the success of design and communications at the departmental and organizational levels. Fosters a culture of collaboration and accountability.
Altruism: Serves as a role model for leadership in design and communications, empowers their team and supports a culture of continuous improvement, collaboration, and accountability. Owns their function.
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Mastery: Drives innovation and excellence in the brand organization by identifying and integrating cutting edge trends, technologies, and is externally connected and recognized as a leader of their specialty. Sets the vision for the organization to be at the forefront of industry innovation and drive continuous improvement.
Team Success: Defines the vision for the brand organization, driving organizational success and brand recognition.
Business Impact: Defines initiatives that create significant impact on the organization's overall business objectives and growth trajectory.
Customer Impact: Defines desired customer perceptions and experiences globally, driving brand loyalty and advocacy. Guides organization to ensure a positive and impactful brand experience across all channels on a global level.
Continuous Improvement: Drives transformative innovation and excellence in the brand organization, shaping the future of the organization's design and communications strategies. Leads the implementation of groundbreaking initiatives and technologies to continuously elevate the brand's impact and market position, fostering a culture of innovation and excellence across the organization.
Accountability: Accountable for the overall success of the brand organization, ensuring alignment with organizational goals and brand standards. Collaborates cross functionally on strategic decisions and initiatives to drive measurable results at the global level. Translates business requirements into a comprehensive vision as well as actionable objectives.
Altruism: Sets the tone for a culture of learning, development, and excellence, mentoring leaders and teams across the organization. Acts as a mentor and coach for senior leaders and executives, inspiring a culture of leadership and excellence to set the organization up for success.
Growth Marketing
Individual Contributor Track
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Mastery: Possesses conceptual knowledge on marketing principles, channels, demand & lead generation/nurturing basics, marketing analytics. Comfortable with terminology usage.
Team Success: Effectively engages with colleagues during team interactions. Contributes proactively in group sessions and dialogues. Provides assistance to the collective effort.
Business Impact: Has a clear grasp of the connection between their individual role and the collective aims of the team, as well as the overarching objectives of the business.
Customer Impact: Comprehends the identity of the customer and the influence their work holds. Starts to recognize the significance of utilizing a data-driven strategy to enhance customer experience.
Continuous Improvement: Seeks feedback on digital marketing campaigns and strategies, implementing fundamental enhancements. Actively pursues learning opportunities and engages in additional projects, constantly aiming for professional development.
Accountability: Assumes responsibility for designated tasks, ensuring the execution of work that meets established criteria within their specific domain of digital marketing.
Altruism: Works in partnership with team members, offering ideas and assistance for project advancement within the digital marketing sector.
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Mastery: Has comprehensive knowledge and practical experience with one of the utilized digital channels. Capable to build and implement simplified strategies. Understands attribution role in analytics for performance measurement, cross-channel visibility, strategies and spend. Comfortable with conversion rate optimization practices, A/B testing, and data analysis. Has basic experience with frontend-related technologies.
Team Success: Engages in clear and constructive communication with both team members and external parties. Takes an active role and occasionally leads in team discussions and gatherings. Assists in organizing and managing the team's workload.
Business Impact: Able to articulate the impact of his/her contributions on the team's objectives. Own work plays a significant role in the organization's capacity to meet business goals.
Customer Impact: Grasps the effect of the team's efforts on customers. Begins to incorporate data into decision-making processes for feature development and enhancements.
Continuous Improvement: Actively seeks feedback to enhance digital marketing and communication strategies, and proactively contributes ideas for their projects.
Accountability: Assumes full responsibility for their assigned projects, guaranteeing the provision of high-quality outputs in accordance with established digital marketing practices. Operates autonomously to achieve superior results in their project, including the development and presentation of innovative concepts.
Altruism: Guides junior team members, imparting expertise on digital marketing standards and best practices.
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Mastery: Has comprehensive knowledge and practical experience with two digital channels. Capable to build compound strategies, flexible in adjusting the existing ones. Possesses deep understanding of technology layer behind analytics and tracking solutions. Experienced in funnel efficiency optimization and improvements. Actively using programmatic data processing and visualization skills. Past experience as an affiliation partner is a plus.
Team Success: Collaborates efficiently as part of the team, providing support to peers to achieve collective goals. Provides valuable input to enhance team workflows and methodologies. Begins to assume a leadership position by overseeing the collaboration on intricate projects.
Business Impact: Grasps the business implications of their tasks and makes choices that beneficially affect key business indicators. Employs a data-driven strategy for making decisions, relying on metrics and analytical insights to guide their actions.
Customer Impact: Gains a more profound insight into the requirements of customers and the ways their work can fulfill these needs. Relies on data to guide choices aimed at enhancing the customer experience.
Continuous Improvement: Directs efforts to refine digital marketing and communication methodologies, enhancing their overall efficacy.
Accountability: Assumes accountability for the outcomes of various projects, ensuring they adhere to established digital marketing standards and objectives.
Altruism: Cultivates a cooperative atmosphere, disseminating knowledge in digital marketing, and guiding team members to enhance the collective output.
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Mastery: Has comprehensive knowledge and practical experience with more than two digital channels. Capable to align digital marketing opportunities with the funnel limitation and product specifics. Comfortable with strategic planning and budgeting. Contains leadership skills to manage demand generation teams, influence cross-functional teams, and champion a customer-centric approach within the organization.
Team Success: Collaborates proficiently within the team framework, leveraging distinct competencies, insights, and specialized knowledge to devise creative strategies and secure superior achievements.
Business Impact: Capable of aligning business requirements with the evolution of a product or process. Has a clear understanding of the business implications of their projects and their influence on business metrics. Applies data-driven strategies to inform decisions that positively affect business results.
Customer Impact: Consistently prioritizes the customer in all decision-making activities. Gathers, evaluates, and leverages customer patterns to improve the efficiency of demand generation strategies.
Continuous Improvement: Pioneers advancements in digital marketing and communication strategies, establishing benchmarks for industry excellence.
Accountability: Oversees the successful execution of various projects, guaranteeing they conform to the highest standards and objectives within the digital marketing framework.
Altruism: Functions as a guiding figure and advisor, encouraging the team to surpass expectations in the digital marketing field, and nurturing an environment of perpetual progress, teamwork, and responsibility.
People Management Track
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Mastery: Shows profound knowledge of digital marketing practices and technologies. Displays skill in overseeing and enhancing digital marketing processes. Cultivates expertise in team leadership and management capabilities. Acknowledged as a distinguished professional, influencing digital marketing strategy and steering the organization in strategic marketing endeavors.
Team Success: Creates a cooperative and driven team atmosphere. Promotes the exchange of knowledge and interdisciplinary cooperation. Guarantees team alignment with digital marketing goals.
Business Impact: Executes strategic actions to enhance digital marketing effectiveness. Oversees team performance in relation to KPIs, refining approaches as needed. Plays a pivotal role in meeting digital marketing objectives at the team level. Formulates and implements digital marketing strategies with a substantial influence on organizational achievements.
Customer Impact: Coordinates team activities around a customer-focused strategy to improve the customer experience. Guarantees a smooth customer journey through digital marketing efforts.
Continuous Improvement: Promotes a culture of relentless innovation and responsiveness to changing market trends. Collaboratively identifies and applies improvements in processes with the team. Vigorously explores possibilities for automation and enhancing efficiency. Proactively adapts to developments in digital marketing practices and technological advancements.
Accountability: Assumes responsibility for team outputs and achievements, ensuring tasks are completed on schedule and to a high standard. Ensures team members are responsible for their own contributions as well as the team's overall performance. Responsible for meeting digital marketing objectives and the overall success of digital marketing efforts.
Altruism: Proactively contributes to the career growth of team members. Imparts expertise and offers guidance within the team. Cultivates a constructive and cooperative team environment.
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Mastery: Demonstrates expert-level proficiency in digital marketing segment. Maintains current knowledge of sector trends and exemplary practices. Utilizes sophisticated problem-solving abilities to address intricate challenges within digital marketing.
Team Success: Guides and coaches team leaders to enhance their leadership abilities. Encourages an environment of innovation and ongoing education. Orchestrates collaborative initiatives among various teams to accomplish shared objectives.
Business Impact: Develops and launches strategic initiatives to bolster digital marketing effectiveness. Establishes scalable procedures to support organizational growth. Monitors and communicates the comprehensive impact of digital marketing strategies.
Customer Impact: Promotes customer-oriented strategies in digital marketing efforts. Works closely with customer service teams to collect feedback and insights. Ensures digital marketing activities contribute positively to the overall customer experience.
Continuous Improvement: Guides significant transformations in digital marketing strategies and technologies. Spearheads innovation to meet the dynamics of changing market landscapes. Advocates for the integration of advanced tools to boost operational efficiency.
Accountability: Assumes responsibility for reaching digital marketing goals within the organization. Sets and oversees KPIs to evaluate the success of digital marketing teams. Provides frequent updates and analyses on digital marketing performance to senior management.
Altruism: Guides team managers and advises on enhancing leadership skills. Disseminates knowledge and perspectives with colleagues and emerging leaders. Plays a key role in fostering a robust succession of leadership talent.
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Mastery: As the thought leader in digital marketing area, possesses an extensive theoretical knowledge base and diverse experience in multiple digital channels on the level of implementation and management. Combines digital marketing expertise with the knowledge of company products and solutions. Validates digital marketing vision through the technology layer based on professional background and education. Provides strategic counsel to executive leadership on trends and advancements within the digital marketing domain.
Team Success: Develops and directs multiple digital marketing team members. Ensures team goals are in sync with the organization's strategic objectives. Fosters an environment of teamwork, creativity, and peak performance.
Business Impact: Formulates and implements extensive digital marketing strategies. Works in conjunction with executive leadership to synchronize digital marketing objectives with broader organizational achievements. Recognizes and tackles potential obstacles to digital marketing progress.
Customer Impact: Fosters customer-focused digital marketing initiatives across the organization. Engages with client-facing departments to improve the customer experience comprehensively. Tracks customer feedback and refines strategies to align with customer needs.
Continuous Improvement: Promotes an ethos of creativity and encourages an attitude of ongoing enhancement. Leads the organization through pivotal shifts in digital marketing practices. Introduces state-of-the-art technologies to surpass industry benchmarks.
Accountability: Bears ultimate accountability for the effectiveness of digital marketing strategies throughout the organization. Establishes and tracks key performance indicators for digital marketing teams. Delivers detailed analyses on digital marketing results to the executive leadership and stakeholders.
Altruism: Actively engages in the professional growth of digital marketing leaders and managers. Provides mentorship and coaching to mid-level and senior professionals in digital marketing.
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Mastery: Acts as a forward-thinking executive, guiding the evolution of digital marketing strategies. Positions the organization as a benchmark for excellence in digital marketing within the sector. Shapes industry norms by actively engaging in and contributing to thought leadership initiatives.
Team Success: Guides and motivates a widespread, geographically diverse digital marketing organization. Establishes a robust leadership team to manage different facets of digital marketing activities. Nurtures an ethos of outstanding achievement, creativity, and significant employee involvement.
Business Impact: Establishes and carries out a comprehensive digital marketing strategy that promotes continuous growth. Partners with executive leadership to ensure digital marketing goals are in harmony with overarching business objectives. Guarantees that digital marketing efforts make a substantial contribution to the organization's overall success.
Customer Impact: Guarantees a flawless and outstanding customer experience through digital marketing efforts. Partners with client interaction teams to grasp and surpass customer anticipations. Advocates for projects that improve the entire customer journey and satisfaction.
Continuous Improvement: Steers the organization towards sustained innovation and adjustment to market fluctuations. Foresees market trends and places the organization at the vanguard of digital marketing. Encourages the embrace of new technologies to improve digital marketing strategies.
Accountability: Assumes full responsibility for attaining digital marketing objectives and impacting the organization's overall success. Sets up and supervises key performance indicators for the entire digital marketing function. Submits strategic proposals, performance assessments, and suggestions to the executive board.
Altruism: Mentors and nurtures digital marketing leaders, aiding in the advancement of professionals across the industry. Represents the organization at industry events, establishing connections and partnerships. Engages in the enhancement of digital marketing professionals through guidance programs and activities.
Field Marketing
Individual Contributor Track
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Mastery: Employee is learning basic field marketing concepts. They assist with knowledge gathering and planning/coordination. Employee must be highly organized with strong attention to detail and good communication skills.
Team Success: Ability to collaborate with all pillars of the marketing org as well as successfully communicate with other departments.
Business Impact: Executes tasks that contribute to the success of field initiatives.
Customer Impact: Learning to/through partner impact and customer success.
Continuous Improvement: Steady connection with internal stakeholders, and a continuous effort to learn about product development and strategic initiatives.
Accountability: Supports field initiatives (i.e.- event coordination/support, sales enablement research, account research, and logistics).
Altruism: Team player who wants to add to the success of the company. Collaborates with team members, contributes ideas, and adds support to projects.
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Mastery: Employee is more autonomous in task execution and understands field concepts. They can provide local partner knowledge and product recommendations. Must be able to handle numerous tasks at a time.
Team Success: Cross-functional collaboration within the organization. Employee is able to assist global marketing and sales as a local resource/voice.
Business Impact: Executes tasks that contribute to the regional success of the business and KPIs.
Customer Impact: Ability to master collaboration with partners to enhance business impact. Strong focus on educating partners and customers about our products and solutions, while prioritizing customer success.
Continuous Improvement: Maintains a steady connection with stakeholders (internal and external). Continuously learns and stays up to date with product development. Has the ability to collect and facilitate external feedback.
Accountability: Responsible for regional knowledge, event execution, sales and partner enablement, ABM, pipeline acceleration, and to/through partner activities.
Altruism: Continuous and outgoing learner, open to change and adaptable. They are brand champions with great communication skills and perform well under pressure.
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Mastery: Employee is an authoritative expert within a specialized region, providing consultation to management. The employee's work helps set standards for the team.
Team Success: Cross-functional collaboration within the organization. Employee is able to assist global marketing and sales as a local resource/voice.
Business Impact: Assists in task creation that contributes to the regional success of the business and KPIs.
Customer Impact: Seasoned resource to partners to help enhance business impact. Strong focus on educating partners and customers about our products and solutions, while prioritizing customer success.
Continuous Improvement: Maintains a steady connection with stakeholders (internal and external). Continuously learns and stays up to date with product development. Digests and translates feedback into actionable items.
Accountability: Responsible for regional knowledge, event strategy, sales and partner enablement, ABM, pipeline acceleration, and to/through partner activities.
Altruism: Continuous learner who fosters a collaborative environment and is open to change and equally adaptable. They are brand champions with great communication skills who perform well under pressure.
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Mastery: Seasoned marketing professional with demonstrated expertise in generating and promoting new theories, concepts, and strategies within the field department. They possess a deep understanding of regional trends, consumer behavior, and partner landscapes. The employee's work is normally accepted without change.
Team Success: Employee plays a pivotal role in aligning field marketing efforts with overall business objectives. They inspire and mentor other field marketers on the team, ensuring cohesion and effectiveness.
Business Impact: Employee can translate strategic initiatives into tangible results. Ability to strategize comprehensive field marketing plans that generate leads, accelerate sales cycles, and contribute to strategic initiatives.
Customer Impact: Serves as a trusted advisor through their dedication to promoting alignment between partners and customers. They play a pivotal role in delivering positive outcomes and strengthening relationships within the ecosystem.
Continuous Improvement: Committed to staying ahead of industry trends and best practices. They proactively seek feedback, analyze performance, and iterate on strategies to optimize outcomes.
Accountability: Takes ownership of their initiatives from conception to execution. They set clear objectives, establish KPIs, and track performance metrics to measure success of field initiatives.
Altruism: Genuine desire to make a positive impact in the marketing organization. Inspires team members to contribute to the overall success of the company.
People Management Track
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Mastery: Seasoned marketing professional with demonstrated expertise in generating and promoting new theories, concepts, and strategies within the field department. They possess a deep understanding of regional trends, consumer behavior, and partner landscapes. Manages a regionally specific team of field marketing professionals.
Team Success: Employee plays a pivotal role in aligning field marketing efforts with overall business objectives. They inspire, mentor, and coach their team of field marketers. By promoting collaboration and providing support, they empower their team to achieve collective success while driving alignment with broader organizational goals.
Business Impact: Translates strategic initiatives into tangible results through meaningful leadership. Strategizes and oversees the execution of comprehensive field marketing plans that generate leads, accelerate sales cycles, and contribute to company-wide strategic initiatives.
Customer Impact: Serves as a trusted advisor through their dedication to promoting alignment between partners and customers. Plays a pivotal role in delivering positive outcomes and strengthening relationships within the ecosystem.
Continuous Improvement: Committed to staying ahead of industry and management trends and best practices. They proactively seek feedback, analyze performance, and iterate on strategies to optimize outcomes.
Accountability: Takes ownership of their initiatives from conception to execution. Actively sets clear objectives, establishes KPIs, and tracks performance metrics to measure success of field initiatives and team output. Successfully manages a team of regionally-specific field marketing professionals.
Altruism: Genuine desire to make a positive impact in the team and marketing organization as a whole. Inspires and mentors team members to contribute to the overall success of the company.
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Mastery: Seasoned marketing professional with demonstrated expertise in field marketing that aligns with overarching company goals. They possess a deep understanding of regional trends, consumer behavior, and partner landscapes. Manages a regionally specific team and provides mentorship and guidance to team members to help them develop their skills and expertise. Seen throughout the company as a thought leader.
Team Success: Employee leads and inspires the field team to achieve set goals and objectives. They foster a collaborative and inclusive team environment that promotes communication and teamwork. They conduct regular performance evaluations and provide constructive feedback to enhance individual and team performance.
Business Impact: Translates strategic initiatives into tangible results through meaningful leadership and KPIs. Strategizes and oversees the execution of comprehensive field marketing plans that drive business growth.
Customer Impact: Builds strong relationships with key customers, partners, and stakeholders in target regions to understand their needs, challenges, and preferences. Implements strategies to enhance and improve the overall customer/partner experience.
Continuous Improvement: Proactively identifies areas for process improvement and implements solutions to enhance efficiency and effectiveness of the team. Encourages a culture of innovation and continuous learning within the field team. Regularly reviews and adjusts operational processes to adapt to changing market conditions and customer needs.
Accountability: Sets clear expectations and goals for the field team and holds individuals accountable for their performance. Establishes mechanisms for tracking and reporting on key metrics to ensure transparency and accountability. Takes ownership of challenges and setbacks, and works collaboratively to find solutions and mitigate risks.
Altruism: Demonstrates empathy and understanding towards team members, customers/partners, and stakeholders. Acts with integrity and ethical conduct in all interactions and decisions. Acts as a passionate advocate and ambassador for the company's mission, values, and goals.
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Mastery: Pivotal leadership role responsible for overseeing the strategic planning, execution, and optimization of field marketing initiatives to drive business growth, enhance customer engagement, and maximize brand awareness in targeted regions. This employee is seen throughout the industry as a thought leader.
Team Success: Employee sets clear goals, expectations, and KPIs for the field marketing team aligned with broader organizational objectives. They foster a collaborative and supportive team culture that encourages creativity, accountability, and excellence. This leader provides regular feedback, coaching, and recognition to empower team members and drive collective success.
Business Impact: Develops and executes comprehensive field marketing plans to generate leads, drive sales pipeline acceleration, and meet revenue targets. Collaborates closely with sales, product, and other cross-functional teams to align field marketing activities with business priorities and sales objectives. Analyzes performance metrics and ROI to optimize strategies, allocate resources efficiently, and drive measurable business impact.
Customer Impact: Builds strong relationships with key customers, partners, and stakeholders in target regions to understand their needs, challenges, and preferences. Develops customer-centric marketing programs and initiatives that resonate with the local audience and drive engagement and loyalty. Gathers feedback and insights from customers to inform marketing strategies and improve the overall customer experience.
Continuous Improvement: Implements a culture of experimentation and data-driven decision-making to test and iterate on field marketing strategies. Conducts regular performance reviews, post-mortems, and market analysis to identify opportunities for optimization and innovation. Works cross-functionally to optimize processes, improve efficiency, and drive continuous improvement.
Accountability: Establishes clear accountability measures and performance metrics to track progress and hold team members accountable for results. Communicates regularly with stakeholders to provide updates on field marketing initiatives, milestones, and outcomes.
Altruism: Participates in community engagement initiatives, corporate social responsibility programs, and industry events to enhance brand reputation and social impact. Mentors and supports the professional growth of team members, fostering a culture of learning, diversity, and inclusion within the marketing organization.
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Mastery: This leadership position plays a critical role in shaping the strategic vision for field marketing initiatives, driving business growth, enhancing customer engagement, and maximizing brand awareness across all regions. This employee provides strategic guidance and mentorship to the field marketing team to ensure continuous learning and professional development.
Team Success: Employee sets a clear vision and direction for the field marketing team, aligning goals and objectives with broader organizational strategies. Fosters a culture of collaboration, innovation, and accountability within the team to drive collective success. They empower and develop team members through coaching, feedback, and opportunities for growth and advancement.
Business Impact: Collaborates with Executive leadership ensuring seamless alignment across all departments. Fosters external collaboration with partners and customers to enhance effectiveness of the field marketing team. Utilizes data-driven insights and ROI analysis to optimize campaigns, allocate resources effectively, and drive measurable business impact.
Customer Impact: Builds strong relationships with key customers, partners, and stakeholders globally to understand their needs, challenges, and preferences. Champions customer-centric marketing programs and initiatives. Optimizes field marketing strategies based on customer and partner feedback.
Continuous Improvement: Champions the integration of emerging technologies to optimize field marketing operations and maintain a competitive edge at industry events and strategic market placements. Drives a culture of experimentation and data-driven decision-making to test and iterate on field marketing strategies and tactics. Identifies opportunities for optimization.
Accountability: Takes ownership of the field marketing budget, ensuring effective allocation of resources and adherence to financial targets. Communicates with executive leadership, providing updates on field marketing initiatives, progress, success, and milestones.
Altruism: Participates in community engagement initiatives, corporate social responsibility programs, and industry events to enhance brand reputation and social impact. Actively speaks at industry events representing the company as a leading industry professional. Mentors and supports the professional growth of team members, fostering a culture of learning, diversity, and inclusion within the marketing organization.
Program Marketing
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Mastery: Demonstrates basic understanding of campaign strategies and programs including product & feature launches, marketing activities principles, and campaign tools.
Team Success: Supports specific campaigns/programs assisting team members as needed.
Business Impact: Executes tasks that contribute to maintaining campaign and/or program output.
Customer Impact: Begins to understand user needs and integrates them effectively into campaigns/programs.
Continuous Improvement: Seeks feedback on campaigns/programs, making basic improvements. Continues to learn and engage in more activities, always seeking professional growth.
Accountability: Takes ownership of assigned tasks, delivering work that aligns with standards in their specific responsibility.
Altruism: Collaborates with team members, contributing ideas and support for projects.
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Mastery: Develops specialized skills in campaign design and execution, programs, utilizing advanced tools and adhering to industry project management standards.
Team Success: Plays a significant role in designing and executing campaigns, and programs, ensuring they can achieve the desired business goal.
Business Impact: Executes complex campaign and program tasks, contributing to the desired output. Makes sure the campaign and/or program contributes to business impact within their specific role.
Customer Impact: Delivers work that aligns with business needs and effectively designs campaign/programs, reaching the desired business goals.
Continuous Improvement: Actively seeks feedback on campaigns/programs to improve impact of those. Actively providing ideas how to improve business output, always seeking professional growth.
Accountability: Takes ownership of their specific projects, ensuring high-quality deliverables that meet standards. Works independently to accomplish excellence in their project, including coming up with ideas to present.
Altruism: Mentors junior team members, sharing knowledge of standards and best practices.
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Mastery: Demonstrates advanced skills in campaign strategies and programs and execution, setting project management standards for the team and leveraging tools effectively for innovation.
Team Success: Leads the design and execution of multiple campaigns and programs including launches, ensuring they can achieve the desired business goal.
Business Impact: Leads complex campaign and program execution, makes sure they deliver campaigns desired output. Makes sure they contribute to business impact and takes corrective actions as necessary.
Customer Impact: Anticipates customer and partner needs as well as what we want to do within a campaign/program/launch. Creates work that delivers value to our partners, end customers and ultimately the to the business through well crafted activities. Delivers innovative solutions that resonate with customers and partners and drives outcome.
Continuous Improvement: Leads initiatives to improve campaign/program/launch processes and business impact.
Accountability: Takes full responsibility for multiple campaign/program/launch outcomes, ensuring they meet standards and objectives and drive business for the company.
Altruism: Fosters a collaborative environment, sharing expertise in the team and mentoring team members to elevate the team's work.
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Mastery: Sets industry benchmarks for campaign design and execution, and programs, introduces innovation to bring teams to new levels of excellence and leveraging cutting-edge tools and processes for competitive advantage.
Team Success: Leads multiple campaigns, programs, and launches at same time, ensuring cross-functional collaboration and drives business goals. Steps into undefined areas and defines them for the team, with a wider scope to search for ways to improve team success.
Business Impact: Plays a strategic role in actively pursuing solutions to accomplish campaign and/or program KPIs. Shapes design execution of multiple campaigns/programs/launches for multiple products to drive business for the company.
Customer Impact: Anticipates customer and partner needs as well as what we want to do within a campaign/program/launch. Creates work that delivers value to our partners, end customers and ultimately to the business through well crafted activities. Delivers innovative solutions that resonate with customers and partners and drives outcome.
Continuous Improvement: Drives innovation in campaign/program/launch design and execution processes, setting the bar for excellence.
Accountability: Takes responsibility for multiple campaign/program/launch outcomes, Must think multi-brand and multi-campaign/program for the entire company and what is good for the company, even if it means making decisions for the sake of a higher goal.
Altruism: Acts as a mentor and coach, inspiring the team to excel in campaign design and execution, and fostering a culture of continuous improvement and support.
Portfolio Marketing
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Mastery: Sets industry benchmarks for portfolio marketing, introduces innovation to bring teams to new levels of excellence and leveraging cutting-edge tools and processes for competitive advantage. Also manages a team and still contributes to a specialty.
Team Success: Builds high-performing portfolio marketing teams, driving success in multiple projects and campaigns, cross-functionally.
Business Impact: Shapes portfolio marketing strategies that drive product adoption among partners and customers by coordinating a team of specialists.
Customer Impact: Builds strong customer and partner relationships through impactful product messaging and positioning. Shapes the message of what the customer / partner should think about the product portfolio.
Continuous Improvement: Drives innovation in portfolio marketing processes, setting the bar for excellence. Motivates and inspires the team to continually innovate on multiple projects, programs, and campaigns.
Accountability: Accountable for the success of portfolio marketing teams, ensuring they meet business objectives. Fosters a culture of collaboration and accountability.
Altruism: Acts as a mentor and coach, inspiring the team to excel in portfolio marketing, and fostering a culture of continuous improvement, collaboration, and accountability.
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Mastery: Sets industry benchmarks for portfolio marketing, leading teams to new levels of excellence and utilizing tools for strategic decision-making. Also manages a larger team and sometimes contributes to a specialty.
Team Success: Builds high-performing portfolio marketing teams, driving success in multiple projects and campaigns, cross-functionally.
Business Impact: Shapes portfolio marketing strategies that drive product adoption among partners and customers by coordinating a larger team of specialists.
Customer Impact: Builds strong customer and partner relationships through impactful product messaging and positioning. Shapes the message of what the customer / partner should think about the product portfolio.
Continuous Improvement: Drives innovation in portfolio marketing processes, setting the bar for excellence. Motivates and inspires the team to continually innovate on multiple projects, programs, and campaigns on multiple portfolios at a global level.
Accountability: Accountable for the success of portfolio marketing teams, ensuring they meet business objectives. Fosters a culture of collaboration and accountability.
Altruism: Acts as a mentor and coach, inspiring the team to excel in portfolio marketing, and supports a culture of continuous improvement, collaboration, and accountability. Provides business acumen for their specialty.
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Mastery: Recognized as a thought leader in portfolio marketing, setting global standards and leveraging tools for strategic product positioning and market differentiation. Manages multiple teams, including department budgets, and identifies and executes on people related topics.
Team Success: Sets the strategic direction for the portfolio marketing department, driving organizational success and brand recognition.
Business Impact: Defines portfolio marketing strategies that drive product adoption among partners and customers by coordinating the whole department/function.
Customer Impact: Defines the message of what the customer / partner should think about the product portfolio.
Continuous Improvement: Leads initiatives to drive innovation and excellence in portfolio marketing, fostering a culture of continuous improvement at the global level and actively seeking out and implementing industry best practices to enhance the impact to the business.
Accountability: Accountable for the success of portfolio marketing at the departmental and organizational levels. Fosters a culture of collaboration and accountability.
Altruism: Serves as a role model for leadership in portfolio marketing, empowers their team and supports a culture of continuous improvement, collaboration, and accountability. Owns their function.
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Mastery: Drives innovation and excellence in the brand organization by identifying and integrating cutting edge trends, technologies, and is externally connected and recognized as a leader of their specialty. Sets the vision for the organization to be at the forefront of industry innovation and drive continuous improvement.
Team Success: Defines the vision for the portfolio marketing, driving organizational success and product adoption into the market.
Business Impact: Defines initiatives that create significant impact on the organization's overall business objectives and growth trajectory.
Customer Impact: Defines desired customer / partner perceptions and experiences globally, driving product adoption and overall success of the business. Guides organization to ensure a positive and impactful portfolio messaging and positioning across all channels on a global level.
Continuous Improvement: Drives transformative innovation and excellence in the portfolio marketing organization, shaping the future of the organization's design and product portfolio strategies. Leads the implementation of groundbreaking initiatives and technologies to continuously elevate the impact and market position, fostering a culture of innovation and excellence across the organization.
Accountability: Accountable for the overall success of the portfolio organization, ensuring alignment with organizational goals and product standards. Collaborates cross functionally on strategic decisions and initiatives to drive measurable results at the global level. Translates business requirements into a comprehensive vision as well as actionable objectives.
Altruism: Sets the tone for a culture of learning, development, and excellence, mentoring leaders and teams across the organization. Acts as a mentor and coach for senior leaders and executives, inspiring a culture of leadership and excellence to set the organization up for success.